Overview
A. About the Business
Design is a very subjective process. You will need to work closely with your client, to understand their business and the direction they want to take it.
Questions 1-6
B. About the Project
Now we get into the details of what you really need, and why. This helps set clear expectations from the beginning and avoid assumptions.
Questions 7-10
C. About Your Customers
Who should we really design for? You or your customer?
While you are the one who has to approve our design and pay for it, your revenues in turn come from your customers.
Designers often end up trying to impress and please their clients – tuning the design to suit their color preferences, tastes etc. However, your client is the one the design has to influence and sway.
Questions 11-14
D. About the Identity
The questions above form the basis of the section. Only once you’ve understood your brand and your customers, does it make sense to start talking about your brand identity? Let’s see…
Questions 15-20