Este cuestionario nos permite profundizar en tu público objetivo, nos ayuda a definir detalles como la apariencia y sensación del sitio, la misión y valores de tu marca, y a obtener una visión común de las necesidades del producto final.
Al comprender sólidamente estos aspectos, podemos evitar confusiones o malentendidos, y así evitar construir un sitio que sea visualmente atractivo pero no logre cumplir sus objetivos.
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